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Located in Red Bluff, CA

530-206-6175

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Located in Red Bluff, CA

Your Groove Media Business, Marketing and Lifestyle Blog

Welcome to the Your Groove Media Blog. We cover a wide variety of business, marketing and lifestyle topics and encourage you to subscribe to receive the latest updates and information that might be beneficial to your business. We're also interested in guest blogging opportunities. Please contact us if you are too. Thanks for reading!

Use Instagram Hashtags to Expand Your Reach

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​An efficient use of hashtags on Instagram can help you grow followers, increase reach, connect with people of similar interests and most importantly, drive engagement.  Using hashtags is not a complicated task but a well-designed, flexible strategy will provide the best results.  While I will touch on the use of hashtags as a brand strategy, the emphasis of this post will be on reaching more real people who are looking for content just like yours.  

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How to Search Photos on Instagram Using Hashtags

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​Instagram (IG) is the most popular photo-based app in the world and it's growing quickly.  With over a billion monthly users, the app has hundreds of millions of photos to view and millions more are being added daily.  With that many photos being uploaded every day, finding exactly what you're looking for is probably ...
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Is Your Facebook Business Page Profile Pic Working For You?

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Our brains are wired to be visual so setting the right profile picture for your business page might be the most important thing you do when marketing through Facebook.  

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The 80/20 Rule in Social Media Marketing

Social Media platforms like Facebook, Instagram, Twitter, YouTube and Pinterest are meant to be social and businesses that run their accounts in such a way create for themselves a significant advantage over the competition.  However, putting together a social media strategy that includes the right mix of sales and engaging ...
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7 Reasons Your Business Should Be Using Instagram

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Every small business should actively be using an Instagram account.  Instagram has been a major player in small business marketing for a few years but as the demographic of the platform continues to skew younger and the growth of the app continues to explode, it's relevancy and importance in the success of any marketing campaign grows as well.  Instagram is one of the easiest social platforms to use and produces the highest rate of engagement.  All things equal, if I could represent my small business on only one social media platform, it would be Instagram.  


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