​An efficient use of hashtags on Instagram can help you grow followers, increase reach, connect with people of similar interests and most importantly, drive engagement.  Using hashtags is not a complicated task but a well-designed, flexible strategy will provide the best results.  While I will touch on the use of hashtags as a brand strategy, the emphasis of this post will be on reaching more real people who are looking for content just like yours.  

Our brains are wired to be visual so setting the right profile picture for your business page might be the most important thing you do when marketing through Facebook.  

 ​As any small business owner knows, taking some time off work for a vacation often seems like an impossible task. There is always something to do. Always.

You already know the emotional, physical and financial benefits of relaxing and recharging and yet it's often the first thing we sacrifice in our attempt to meet never-ending deadlines. 

Every small business should actively be using an Instagram account.  Instagram has been a major player in small business marketing for a few years but as the demographic of the platform continues to skew younger and the growth of the app continues to explode, it's relevancy and importance in the success of any marketing campaign grows as well.  Instagram is one of the easiest social platforms to use and produces the highest rate of engagement.  All things equal, if I could represent my small business on only one social media platform, it would be Instagram.  

Whether you use your Business' Facebook page as a supplement to its website or as its website, it's important that your information is complete and accurate.  In the United States, an estimated 170 million people use Facebook on a regular basis and around the world, that number skyrockets to over 2.3 billion.  For businesses, Facebook is a force to be reckoned with and your business page should be ready to provide you with as much opportunity as possible.   Here are 5 tips to make sure your page is built right and ready to perform.